Eye Tracking

See what your audience sees first

Predictive eye tracking reveals how users visually interact with your email.
Woman smiling in front of a landing page

What predictive Eye Tracking tells you

See where your audience's attention will go before you send — so your key messages and CTAs land where they'll actually be seen.

Attention heatmaps

See where attention will focus on your email design, on both desktop and mobile

Visibility of key elements

See if your headline, offer and CTA get noticed at first glance, or riskbeing missed.

Optimization of visual hierarchy

Check that your most important elements attract the most attention, and secondary ones stay in their place.

What the analysis reveals

A predictive view of how your audience will experience your design,so nothing important goes unnoticed.

Attention Heatmaps

How does your design support your goals?

Obtain a clear view of your mockup design's performance. Compare visual experiences across devices to ensure that both mobile and desktop versions successfully support your business objectives.
Mobile Attention Heatmaps
Desktop Attention Heatmaps

First Impression and Visual Attention

Is your design visually appealing? Which parts of your email capture user attention?

The first impression matters. Sight is the most dominant sense for most people. Identify errors in the proposed visual path and gain deeper insights into consumer visual engagement.
Mobile Attention Heatmaps
Desktop Attention Heatmaps

Enhancing Calls to Action

Can readers find your CTA without looking for it?

The CTA carries the whole campaign. Inbox Maestro checks where it sits in theattention path, whether the headline and main image compete with it or lead toit, and how far down the email a reader is likely to get before deciding.
Call-to-Action Efficiency
Content Viewability & Processing Order
Thumb-zones

Design for attention, not by guesswork.

How it works

A simple 3-step process

Submit your campaign, let your Maestro analyze it, and improve what matters before your audience sees it.

Submit your campaign

Send it the way that fits your workflow — test email, mirror link or HTML code.

Get your report

Your Maestro analyzes the campaign and delivers a structured report including Checkup, AI Insights and Eye Tracking.

Refine what counts

Make deliberate improvements on what truly affects performance and coherence, guided by clear priorities.

Send smarter, every time.

Give every campaign the clarity and persuasion it needs to reach your customers and drive real impact — built on Viaretina's email expertise and its unique analysis approach.
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