Predictive eye tracking reveals where readers look first — and a Visual Clarity Score tells you if your design is clear enough for a strong first impression.
A predictive view of how your audience will experience your design, and a clarity score to benchmark it — so nothing important goes unnoticed.
Attention Heatmaps
How does your design support your goals? Obtain a clear view of your mockup design's performance. Compare visual experiences across devices to ensure that both mobile and desktop versions successfully support your business objectives.
Mobile Attention Heatmaps
Desktop Attention Heatmaps
First Impression and Visual Attention
Is your design clear enough for a strong first impression? The first seconds decide whether the message lands. Inbox Maestro calculates a Visual Clarity Score for your email, by device: every screen is scored, and the first screens weigh the most.
Your score is positioned against three references — recommended minimum, benchmark of campaigns analyzed, and best-in-class — so you know if the first screen is structured, or if competing elements dilute the message.
Visual Clarity Score, desktop and mobile
Benchmark and best-in-class references
Enhancing Calls to Action
Can readers find your CTA without looking for it? The CTA carries the whole campaign. Inbox Maestro checks where it sits in the attention path, whether the headline and main image compete with it or lead to it, and how far down the email a reader is likely to get before deciding.
Send it the way that fits your workflow — test email, mirror link or HTML code.
2
Get your report
Your Maestro analyzes the campaign and delivers a structured report including Checkup, AI Insights and Eye Tracking.
3
Refine what counts
Make deliberate improvements on what truly affects performance and coherence, guided by clear priorities.
Send smarter, every time.
Give every campaign the clarity and persuasion it needs to reach your customers and drive real impact — built on Viaretina's email expertise and its unique analysis approach.
