For agencies & consultancies

Win pitches. Cut feedback rounds. Prove your redesigns.

Every agency knows the moment: the creative is ready, and the review turns into a debate of opinions. Inbox Maestro gives everyone a neutral reference instead, grounded in attention science and campaign data: what your clients' subscribers will see first, screen by screen, on desktop and mobile.

Analyze Your Next Pitch Campaign →

Inbox Maestro is already used by teams at Orange, SNCF Connect & Tech and Generali.

Predictive eye tracking of an email on desktop and mobile, with a Visual Clarity Score of 78 out of 100 set against the recommended minimum, the benchmark and the best-in-class mark
From opinion to evidence

When everyone has an opinion, bring evidence.

A design reviewed in seconds. Feedback driven by personal taste. A team left defending its work with conviction alone. Predictive attention analysis gives everyone in the room the same neutral, data-based reference: what readers are likely to see first.

Client journey
Opinions in the room
Evidence on the table
1

Pitch

Winning the account
Opinions in the room
✕

“Trust us, we know email.”

Evidence on the table
✓

“Here is what your readers see first today, and what they miss.”

2

Creative review

Getting the design approved
Opinions in the room
✕

“I'm not sure about it. Can we try another version?”

Evidence on the table
✓

“The offer and the CTA are seen on the first screen, on desktop and mobile.”

3

Template redesign

Proving the project's value
Opinions in the room
✕

“It looks better, doesn't it?”

Evidence on the table
✓

“Visual clarity is now above the benchmark on both devices.”

4

Quarterly review

Keeping the account
Opinions in the room
✕

“Here are last quarter's opens and clicks.”

Evidence on the table
✓

“Here is how each campaign scores against the benchmark, and what to improve next.”

Less debate. More confidence, on both sides of the table.

Two moments, one method

Before delivery, and before sending.

The same analysis serves your own quality control and your clients' campaigns.

For your team

Secure every delivery

Check templates and redesigns before the client sees them: from a mockup image, before any HTML integration, then at HTML stage with the technical and accessibility Checkup. Fewer feedback rounds, and a delivery whose quality is demonstrated rather than argued.

For your clients

Optimize every campaign before it goes out

A test email sent from the client's platform to a dedicated address is enough. Checkup, AI Insights and predictive eye tracking in one report: what readers will see first, what may hold back the click, and what to improve, on desktop and mobile.

What you get

Attention evidence your clients can read at a glance

Predictive eye tracking and full campaign analysis, delivered in a report you can share as is or build your own recommendations on.

Eye Tracking

Predictive Attention Heatmaps

See what draws the eye in the first seconds of viewing, screen by screen, on desktop and mobile.

Eye Tracking

Visual Clarity Score

One score per device: is the design clear enough for a strong first impression?

Before the build

Analysis from the mockup stage

Submit an image of the design before HTML integration. At HTML stage, the technical and accessibility Checkup and the AI Insights complete the report.

Your deliverable

A report in your colors

Your logo on every report, shared with your clients and stakeholders when you decide, or kept as the evidence behind your own deliverables. Powered by Inbox Maestro.

Why you can rely on it

Grounded in attention science and campaign data

Not one more opinion in the room: a method you can explain to your client in two sentences.

A predictive attention model

Built on eye-tracking research, it models what draws the eye in the first seconds of viewing.

A benchmark, not a guess

Each Visual Clarity Score is set against campaigns already analyzed, with a recommended minimum and a best-in-class mark.

A method built for email

Screen by screen, on desktop and mobile, developed by the Viaretina team.

Predictive attention heatmaps of one email campaign, on desktop and mobile

What it is, and what it is not

A predictive analysis of attention in the first seconds of viewing. It does not replace testing with real users or your creative expertise: the tool brings the evidence, you keep the recommendation.

How it works

Three steps, no integration

1

Submit a campaign

A mockup image, HTML code, or a test email sent from your client's platform to a dedicated address.

2

Your Maestro analyzes it

Attention heatmaps and a Visual Clarity Score for desktop and mobile. At HTML stage, Checkup and AI Insights are included.

3

Share it, or build on it

Send the report to your client as is, or bring its findings into your own recommendations and deliverables.

Partner program

A partner program built for agencies and consultancies

Two ways to work together, one pool of credits for all your clients' campaigns.

Two ways to work together

  • Referral: you introduce a client, we run the analysis, the follow-up and the billing. You keep the relationship and the advisory value.
  • Reseller: you include the analysis in your own services, at your own price. You bring the recommendation, we bring the evidence.

What is included

  • One pool of credits shared across all your clients' campaigns, sized to your pipeline
  • An onboarding session for your team
  • Co-branded reports: your logo on every report, shared with your clients and stakeholders when you decide

Confidentiality

Your clients' campaigns are analyzed in a controlled environment designed for professional marketing teams. No personal data is needed for the analysis.

Bring evidence to your next client conversation.

Share a mockup or a test email from your next pitch, and walk through its analysis with the team behind the product. Partner program details on request.

Analyze Your Next Pitch Campaign →
Going further

Questions agencies ask us

Short answers here, the full reasoning in our guides.

Why do creative reviews turn into debates of opinion?

Everyone in the room already knows the brand, the brief and the offer. A subscriber discovers the email cold, in a second or two, on a phone. Without a shared reference for that first glance, personal taste fills the gap and the loudest opinion wins.

See how readers actually scan an email →

What does predictive eye tracking actually measure?

Where attention is likely to land in the first seconds of viewing, screen by screen, on desktop and mobile. It is built on eye-tracking research, not on clicks or opinions. It does not predict conversion; it shows whether the headline, the offer and the CTA get seen at all.

Read the guide on email attention heatmaps →

What is a Visual Clarity Score, and what counts as a good one?

One score per device, from 0 to 100, measuring whether the design is clear enough for a strong first impression. It is set against campaigns already analyzed, with a recommended minimum, a benchmark and a best-in-class mark, so a client can read it without a methodology lesson.

See the score in the Eye Tracking report →

Can the analysis run before the HTML is built?

Yes. A mockup image is enough for the attention heatmaps and the Visual Clarity Score, which is when a change costs the least. At HTML stage, the technical and accessibility Checkup and the AI Insights complete the report.

See the Mockup Review →

How do agencies use the report with their clients?

Two ways. Share the co-branded report as it is, with your logo, to clients and stakeholders. Or keep it as the evidence behind your own deliverables, where your recommendations live. The analysis stays neutral; the reading stays yours.

Browse all the guides →